As a major player in the UK Outdoor Market, Coleman believe as a company that "Performance is everything". They achieve good quality tents by rigorous testing of the products in the most unpredictable of weather conditions, meaning that any potential problem is rectified before the product comes to market. They are tried and tested. It is this attitude that means that the quality of their product is absolute. Coleman's innovation has brought success in products such as the range of Coleman Event Shelters, which is the most popular structure for outdoor occasions and events across the UK. Additionally, they are well regarded for creating a wide range of 2, 3, 4, 5 and 6 berth tents, to suit a multitude of camping activities, from family camping to backpacking. The full range of Coleman 2020 & 2021 tents, also offer blackout bedrooms in some of the smaller adventure tents, and also in the family air tents, the only family tents with true Blackout Bedrooms.